academic research

Our approach to business simplification comes from academic research into business complexity, led by Simon Collinson, Professor of International Business at Warwick Business School.

This research identifies the causes and consequences of complexity, showing how to remove complexity from your business.

Our unique simplification tools and processes are derived from this thought-leading research.

We have studied what leading global companies are doing to address this business problem.

We understand the true cost of complexity to your business.